Is your Amazon account suspended? Here’s how to prevent it.
At some point in a seller’s life, it becomes harder and harder to keep up with marketplace terms and conditions, especially if you are running several online stores at one time. Different online marketplaces have different sets of rules that they impose to their users. But let’s just stick with Amazon, one of the largest, if not the largest and most popular online selling platform in the planet.
Amazon receives and review millions of product listings in a day and billions of website visitors in a month alone. Imagine the work they have to do in order to approve a listing, although they do it with the help of programs and automations of course. Strictly regulating these listings are key to preserving Amazon’s reputation in a global market scale, that’s why even the world’s biggest Amazon sellers may have had their seller account suspended. How to prevent this? Read on to know more.
1. Keep track and focus on improving your performance metrics.
Amazon takes performance metrics seriously. They specifically monitor 3 metrics per seller account, namely:
- Order Defect Rate (ODR) – this metric demonstrates the percentage of a seller’s negative feedback. You must aim for 5-star ratings on every order that you fulfill to maintain a positive rating. The optimal rate for this metric is <1%, or you should only have 1 negative feedback for every 100 fulfilled orders. Better yet, aim for 0 negative feedback at all!
- Pre-fulfillment cancellation rate – this metric shows the amount of orders that the seller cancels even before confirmation of the order. This happens when a product is listed but you don’t have the actual item on hand, forcing you to cancel the order. Try to maintain only 2.5% pre-cancellation rate if possible. You can do this by properly monitoring and having an inventory management technique that works.
- Late Shipment Rate – this indicates the number of orders that are confirmed after the projected ship date divided by the total number of orders in a time frame, 10 or 30 days. Keep this number at less than 4% to avoid account suspension
2. Read and obey Amazon Policies.
Just like any other online selling platform, Amazon has a set number of guidelines that you must follow win order to prevent account suspension or closure. Even though these guidelines will probably take you hours to finish reading, it has all the answers to all your possible questions, even contains some helpful insider tricks that you can do to improve your seller performance inside Amazon. The Amazon Seller Central covers any topic you can possibly think of, managing orders, increasing sales, returns and cancellations, monitoring feedback, and a whole lot more. Invest time and effort in reading and understanding every article in this helpful guide and you’re on your way to success.
3. Communicate immediately if there are concerns.
Selling on Amazon involves a lot of communication between the seller and buyer. As a seller, it is your responsibility to connect with your customers in every stage of the customer journey. Update them from time to time and make them feel that they’re aren’t neglected. Be responsive if there are questions on your listings, and also be respectful. Ask them for feedback after a sale is made.
Aside from that, you should also be able to have an open communication with the Amazon team. If you notice that there are unusual activities on your account or if you cave important queries, don’t be afraid to reach out to them. They most likely know what you need.