Digital Marketing Skills every Business Owner should know
In the digital age, there are a lot of technological skills which might seem overwhelming at first. Online marketplaces are popping up form left and right. Even small-scale retail shops are venturing into the World Wide Web with the goal of going global or even just wanting to have a wider customer base. In a recent publication by Entrepreneur, 3 traditional service-related industries that we thought could only operate off-line have now been dominating the online scheme: healthcare, real estate, and home improvement. Going online even saved a few businesses from going down in flames. Learn about these businesses by reading this article from The Guardian.
With this being said, there is no reason why you should not be learning about the following skills nonetheless. No matter if you are planning to take your business online now anytime soon, you better start now!
Search engine optimization or most commonly known as SEO is the practice of increasing the quality and quantity of your website’s traffic through organic search engine results, according to digital marketing website, Moz. It may seem a bit much for a beginner who is just starting to learn digital terms.
To simplify, SEO helps bring visitors to your website without having the need for paid advertisements. This happens when a search engine (like Google, Bing, or Yahoo) displays your website when a visitor searches for a specific keyword. This is very useful for businesses especially if you want to reach a wider audience. You can partner this technique with a lot of different digital marketing practices to achieve optimum results.
One common misconception is associating branding with being a mere logo. But a logo is just one small facet of overall branding. Branding is what identifies you from the rest of your competitors. It is a name, logo, symbol, or design features that identifies you. Observe how Nike does their branding. Just looking at their font alone makes you think of their brand. Just reading their tagline automatically gives a brand recall. Have you seen their video campaigns? Notice how they communicate and cater to specific audience groups? They empower women and athletes alike. Doing these methods altogether made Nike a staple brand in the sports and active lifestyle industry. Even if you are just starting out as an online business owner, it’s better to start crafting your branding strategy so you’ll be ready once your business starts to flourish.
3. Email Marketing
We know, email promotions can be annoying, especial if you receive multiple emails from a company multiple times a day. Many marketers are starting to invest more on social media advertising efforts since most people are on these channels anyways. Who stays on their email apps for hours nowadays? None. The Digital Agency Network cited study from McKinsey and Company, stating that email marketing is up to 40 times more effective than social media. So start building up your email list for future purposes!
4. Online Advertising
If you are willing to spend some money to make your company recognized in the online world is by online advertising. Unlike SEO, this method makes use of paid advertisements which attracts potential visitors or users to your website or online store. This is a no-brainer since your customers are basically online in the first place so it just makes sense to invest in online advertising efforts. You can advertise on Facebook, Google, YouTube, and other online spaces to be able to reap the results of this method.